Madison O’Connor crafts news experiences that grow audiences, engagement & revenue.

Screenshots of an online news article with a gate.

Product design · Industry Dive

Designing an article gate to drive newsletter subscriptions

Screenshots of online news articles.

Product design · Industry Dive

Designing an editorial tool to help readers track story updates

Screenshots of an article with an image caption.

Product design · Industry Dive

Designing a workflow to use alt text & captions for accessibility

A news website, newspaper and Twitter page on various devices.

Product strategy · The State News

Modernizing product strategy to increase readership