Madison O’Connor crafts digital experiences that grow audiences, engagement & revenue.

Screenshots of an online news article with a gate.

Product design · Industry Dive

Designing an article gate to drive newsletter subscriptions

Screenshots of online news articles.

Product design · Industry Dive

Designing an editorial tool to help readers track story updates

Screenshots of an article with an image caption.

Product design · Industry Dive

Designing a workflow to use alt text & captions for accessibility

A news website, newspaper and Twitter page on various devices.

Product strategy · The State News

Modernizing product strategy to increase readership

Other noteworthy work

An empty campus lecture hall with the words "One year."

Custom article development

Michigan State University's former president, Lou Anna K. Simon, stands in a hallway.

News reporting & writing

A screenshot of a presentation slide.

Speaking & certifications