Madison O’Connor is a product designer, strategist, and storyteller. She crafts digital experiences that grow and engage audiences.

Screenshots of an online news article with a gate.

Product design · Industry Dive

Designing an article gate to drive newsletter subscriptions.

Screenshots of online news articles.

Product design · Industry Dive

Redesigning an editorial tool to help readers track story updates as they happen.

Screenshots of an article with an image caption.

Product design · Industry Dive

Alt text & captions workflow

Designing a workflow to use alt text and captions for accessibility.

A news website, newspaper and Twitter page on various devices.

Product strategy · The State News

Reader experience

Modernizing web and print product strategies to increase readership.

Other noteworthy work

An empty campus lecture hall with the words "One year."

Custom article development

Michigan State University's former president, Lou Anna K. Simon, stands in a hallway.

News reporting & writing

A screenshot of a presentation slide.

Speaking & certifications