Madison O’Connor is a product designer and creative with roots in journalism. She crafts experiences, frameworks and stories that help people understand what matters and take action.
InForma TechTarget
Turning a button request into value-driven article actions
+28% licensing clicks
Built for future growth
4K readers took action in first month
Industry Dive
Designing a registration wall that drives subscriptions
20K+ subscriptions in 60 days
#1 source of sign ups
Pilot to core strategy in 5 months
Industry Dive
Trackers: a flexible template for stories that evolve
7x production in year one
100s of hours saved
Top 10% subscription drivers
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